The Call of the Sun is a multidisciplinary project which focuses on the explosive growth of the British package holiday with specific focus on Benidorm, often described as the birthplace of mass tourism. It explores how package holidays are marketed to working and lower middle-class families through language and imagery that both excited and reassured first-time travellers.

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Benidrom, published by Hoxton Mini Press is available to order now. 

‘These pictures are less about a point of view, or an event, than an observation. They are softly nuanced but precise. Serially calm but suddenly astonishing.’ - Lucy Davies